How Menchie’s franchisees leverage our marketing muscle
Stand out among frozen dessert brands by aligning with a big-brand presence
When looks matter: How Menchie’s vibe helps us meet our mission
Vibrant colors, inviting space designed to draw in guests and make them smile Rich remembers vividly the first time he stepped into a Menchie’s. The whimsical curved wall lined in green glass bubble tile, displaying the self-serve frozen yogurt dispensers; the swirl of plum and green on the ceiling, he was quite taken. “I […]
Why our franchise owners love owning a Menchie’s froyo franchise
We’re not only the largest froyo franchise in the world, we’re also a great place to work Menchie’s is known worldwide for spreading smiles. From the very beginning, our froyo franchise was designed to create an experience so fun, so positive and so rewarding that our guests would want to come back again and again. […]
How a foodservice franchise can brighten lives
What sets foodservice franchises like Menchie’s apart from others? A sense of purpose. As the owner of a foodservice franchise, you have a chance to make a difference in someone’s life in ways you might not even have expected. Here’s ours.
How Menchie’s won the froyo wars
After several years of heated competition, Menchie’s has emerged as the clear froyo leader. We have long held the opinion that the best way to be nimble in a changing marketplace is to place the emphasis on the experience over the product.
As froyo displaces ice cream franchises, Menchie’s stands out by capturing some of the old magic
How Menchie’s replaced the 21st-century ice cream parlor. In the battle of froyo vs. ice cream franchises, frozen yogurt is winning. And Menchie’s, the – franchise self-serve frozen yogurt franchise in the world, may end up the biggest winner of all.
New menu items help Menchie’s share more smiles
Celebration Cakes expand sales opportunities by delivering smiles directly into customers’ homes Menchie’s didn’t grow to be the largest self-serve frozen yogurt franchise in the world by being like everybody else. Our standout, the thing that differentiates us in the marketplace from all those other guys, is the experience we offer. Kids beg their parents […]
How Menchie’s beats the toughest challenge for food franchises
Our frozen yogurt franchise business model makes it much easier to control Cost of Goods, a major factor for food business success If you’ve been researching the restaurant and foodservice industry, it probably didn’t take long before you learned that most operations have pretty tight margins. One of the biggest factors that can determine whether a […]
Menchie’s emerged as the leader when other brands fell away Menchie’s started out with a single location in, and a dream of making people smile. Today, we’re the largest self-serve frozen yogurt franchise company in the world, with more than 500 locations across the globe. And like the $8 billion frozen desserts industry, we continue […]
How Menchie’s uses its marketing muscle to increase revenues
From movie tie-ins to popular snacks, Menchie’s makes the most of brand fans A free 7-day Caribbean cruise for a family of 4, a bowl featuring a favorite character from a popular kids’ movie, a limited-time-only flavor that combines two great brands into a frozen treat. All of these items have two things in common: […]