How Menchie’s is the Funfetti of frozen dessert franchises

July 20, 2016

Frozen dessert franchise keeps guests smiling so they keep coming back Remember Pillsbury’s Funfetti? The sprinkle-infused colorful cake mix you or your kids grew up with? The Google food trends report for 2016 listed Funfetti among its rising search terms, and it’s easy to understand why: Funfetti makes you smile; it’s fun; it’s all of […]

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Why some are choosing to start a business rather than pay for an MBA

March 10, 2016

Why some people are choosing franchising over graduate school Conventional wisdom and societal expectations have a lot to do with the reason that an estimated 17 million people are enrolled in college in the U.S.* Many go on to graduate school and beyond, spending tens of thousands of dollars on an education they hope will […]

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5 reasons Menchie’s Became the Biggest Self-Serve Froyo Franchise in the World

January 24, 2016

How Menchie’s is winning the froyo war and became the dominant brand Every empire has a simple beginning, and Menchie’s is no exception, having started as a single location in Southern California. Nine years later, Menchie’s is a household word, a favorite among families and the largest self-serve frozen yogurt franchise brand in the world. […]

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How Menchie’s uses its marketing muscle to increase revenues

January 15, 2016

From movie tie-ins to popular snacks, Menchie’s makes the most of brand fans A free 7-day Caribbean cruise for a family of 4, a bowl featuring a favorite character from a popular kids’ movie, a limited-time-only flavor that combines two great brands into a frozen treat. All of these items have two things in common: […]

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