blog

New menu items help Menchie’s share more smiles

Posted 4/7/2016

Celebration Cakes expand sales opportunities by delivering smiles directly into customers’ homes

Menchie’s new frozen yogurt Celebration Cakes allow guests to take home some of the highly customized, highly personal Menchie’s experience.

Menchie’s new frozen yogurt Celebration Cakes allow guests to take home some of the highly customized, highly personal Menchie’s experience.

 

Menchie’s didn’t grow to be the largest self-serve frozen yogurt franchise in the world by being like everybody else. Our standout, the thing that differentiates us in the marketplace from all those other guys, is the experience we offer. Kids beg their parents to come to Menchie’s, because to them, Menchie’s equals fun. There’s music playing, a chalkboard they can draw or write on, free toys and stickers, collectible spoons. Every time someone opens up their silverware drawer and sees one of those spoons, they’re reminded of that awesome place where they were able to hang out and relax with their families.

Of course, as much as people like visiting Menchie’s, sometimes they prefer to celebrate at home or at the office. Fortunately, we now offer our guests a chance to take a little of that experience — that highly personal, highly customized experience — home with them. Our Celebration Cakes are kept in a freezer case in the store, and guests can buy one pre-decorated for a special occasion or, better yet, order one ahead of time and make it the froyo cake of their dreams. With over 100 flavors of frozen yogurt and 70 toppings, there are, again, infinite possibilities for creativity.

And when your guest walks away with a Celebration Cake, it represents more than additional sales. It represents a little bit of marketing magic, too, for your Menchie’s franchise. Because who buys a celebration cake with sprinkles and favorite flavors and a customized message written in icing? Someone with something to celebrate with a group of family and friends.

Our frozen yogurt cakes can be purchased ready-made from a freezer case or custom-ordered ahead of time to suit any celebration.

Our frozen yogurt cakes can be purchased ready-made from a freezer case or custom-ordered ahead of time to suit any celebration.

Maybe the people at the party haven’t been to Menchie’s, so you’re getting your product in front of a whole new group of people. And if you include a batch of branded Menchie’s spoons, you’re making it even easier for more customers to discover Menchie’s — and you’re bringing smiles to more people’s faces, even if they haven’t yet visited your store.

We have high standards when it comes to our frozen yogurt, too. We source our milk from California cows raised on a family-owned farm where bovine growth hormones are never used. All our flavors are certified kosher, and we offer selections for every dietary restriction possible: nonfat, no sugar added, gluten-free and dairy-free.

People love to come here because they know they can count on the smiling face behind the counter, the unlimited free samples that make them feel like kids again themselves, and the nearly infinite number of combinations they can create by pulling that lever, swirling in the froyo and piling on the toppings, whether they’ve chosen a chocolate-dipped waffle bowl or a simple plum-and-green cup.

So, yes, frozen yogurt cakes are fun, they’re delicious, they’ll be a big hit at any party. And you’ll be making people smile, people who maybe haven’t even been to a Menchie’s yet, by giving them something truly special for a birthday or celebration. If we’ve spread our mission the right way, they’ll be reminded of what a great place Menchie’s is long after the last bite of Celebration Cake is gone.

To learn more

If you’re interested in finding out more about the rewards of becoming a Menchie’s franchisee, we are ready to have a conversation. You can explore our research pages or fill out the form at right to download our free franchise report.

 

Comments are closed



All content © 2020 Menchie's global headquarters. Privacy Policy.