How a foodservice franchise can brighten lives
What sets foodservice franchises like Menchie’s apart from others? A sense of purpose. As the owner of a foodservice franchise, you have a chance to make a difference in someone’s life in ways you might not even have expected. Here’s ours.
How Menchie’s won the froyo wars
After several years of heated competition, Menchie’s has emerged as the clear froyo leader. We have long held the opinion that the best way to be nimble in a changing marketplace is to place the emphasis on the experience over the product.
As froyo displaces ice cream franchises, Menchie’s stands out by capturing some of the old magic
How Menchie’s replaced the 21st-century ice cream parlor. In the battle of froyo vs. ice cream franchises, frozen yogurt is winning. And Menchie’s, the – franchise self-serve frozen yogurt franchise in the world, may end up the biggest winner of all.
New menu items help Menchie’s share more smiles
Celebration Cakes expand sales opportunities by delivering smiles directly into customers’ homes Menchie’s didn’t grow to be the largest self-serve frozen yogurt franchise in the world by being like everybody else. Our standout, the thing that differentiates us in the marketplace from all those other guys, is the experience we offer. Kids beg their parents […]
How Menchie’s mission is echoed in the actions of a 6-year-old orphaned boy
Why making people smile is so important While we are the largest self-serve frozen yogurt franchise in the world, Menchie’s CEO Amit Kleinberger is fond of saying, “We’re not really in the business of serving frozen yogurt; we’re in the business of making people smile.” Everything we do is in service of our mission of […]
5 reasons Menchie’s Became the Biggest Self-Serve Froyo Franchise in the World
How Menchie’s is winning the froyo war and became the dominant brand Every empire has a simple beginning, and Menchie’s is no exception, having started as a single location in Southern California. Nine years later, Menchie’s is a household word, a favorite among families and the largest self-serve frozen yogurt franchise brand in the world. […]
How Menchie’s uses its marketing muscle to increase revenues
From movie tie-ins to popular snacks, Menchie’s makes the most of brand fans A free 7-day Caribbean cruise for a family of 4, a bowl featuring a favorite character from a popular kids’ movie, a limited-time-only flavor that combines two great brands into a frozen treat. All of these items have two things in common: […]
How Does the Menchie’s Frozen Yogurt Franchise Support Its Owners?
Menchie’s frozen yogurt franchise provides education and marketing to help franchisees build their business.
3 Factors That Make the Menchie’s Frozen Yogurt Franchise a Best Bet
Frozen yogurt franchise’s business model and practices fit consumer preferences, set the brand apart.
3 Ways the Guest Experience at Menchie’s Frozen Yogurt Franchise Trumps the Competition
Menchie’s family-friendly customer service, positive vibes make it much more than a place to buy a frozen yogurt treat.