Menchie’s: Reviving a Lost Piece of Americana
Co-Founder Danna Caldwell often refers to Menchie’s as “a love story.” She and her husband, Adam Caldwell, went on their first date to a frozen yogurt place where you could add your own toppings. Excited by the different flavors, the rainbow sprinkles and the business possibilities, they hatched an idea that night in Orange County, Calif., to open a well-branded, family-friendly, self-serve frozen yogurt store in the Los Angeles area. In 2007 Menchie’s opened its first frozen yogurt shop. Amit Y. Kleinberger, partnered with them and together a global brand was built.
Danna Caldwell, Menchie’s Co-Founder
Today, you can find our signature plum and green stores across the globe. We have cultivated the “We Make You Smile” philosophy in over 500 communities around the globe. Indeed, when you visit a Menchie’s, you’ll see kids playing with Menchie’s free stickers or teens enjoying each other’s company over a great cup of Fro-Yo!
Menchie’s CEO Amit Kleinberger
Couples on dates, parents with their kids, and entire families, often with several generations visiting at a time. People are drawing on the chalkboard, comparing their frozen dessert creations and having a good time. Our stores make them all smile!
We are not trend followers, and we were not trying to target a specific demographic. We want to create an environment where anyone could enjoy both their time together and the dessert. We are universal, Timeless, and we belong to everyone, every community around the world!
We’ve got fruity flavors, tart flavors, sorbet flavors and no-sugar added flavors and a really wide range of toppings. There’s something to bring out the kid in everyone, no matter how young or old – We will make you smile.
