How Menchie’s won the froyo wars
After several years of heated competition, Menchie’s has emerged as the clear froyo leader. We have long held the opinion that the best way to be nimble in a changing marketplace is to place the emphasis on the experience over the product.
As froyo displaces ice cream franchises, Menchie’s stands out by capturing some of the old magic
How Menchie’s replaced the 21st-century ice cream parlor. In the battle of froyo vs. ice cream franchises, frozen yogurt is winning. And Menchie’s, the – franchise self-serve frozen yogurt franchise in the world, may end up the biggest winner of all.
New menu items help Menchie’s share more smiles
Celebration Cakes expand sales opportunities by delivering smiles directly into customers’ homes Menchie’s didn’t grow to be the largest self-serve frozen yogurt franchise in the world by being like everybody else. Our standout, the thing that differentiates us in the marketplace from all those other guys, is the experience we offer. Kids beg their parents […]
How Menchie’s beats the toughest challenge for food franchises
Our frozen yogurt franchise business model makes it much easier to control Cost of Goods, a major factor for food business success If you’ve been researching the restaurant and foodservice industry, it probably didn’t take long before you learned that most operations have pretty tight margins. One of the biggest factors that can determine whether a […]
How Menchie’s mission is echoed in the actions of a 6-year-old orphaned boy
Why making people smile is so important While we are the largest self-serve frozen yogurt franchise in the world, Menchie’s CEO Amit Kleinberger is fond of saying, “We’re not really in the business of serving frozen yogurt; we’re in the business of making people smile.” Everything we do is in service of our mission of […]
Why some are choosing to start a business rather than pay for an MBA
Why some people are choosing franchising over graduate school Conventional wisdom and societal expectations have a lot to do with the reason that an estimated 17 million people are enrolled in college in the U.S.* Many go on to graduate school and beyond, spending tens of thousands of dollars on an education they hope will […]
Menchie’s emerged as the leader when other brands fell away Menchie’s started out with a single location in, and a dream of making people smile. Today, we’re the largest self-serve frozen yogurt franchise company in the world, with more than 500 locations across the globe. And like the $8 billion frozen desserts industry, we continue […]
5 reasons Menchie’s Became the Biggest Self-Serve Froyo Franchise in the World
How Menchie’s is winning the froyo war and became the dominant brand Every empire has a simple beginning, and Menchie’s is no exception, having started as a single location in Southern California. Nine years later, Menchie’s is a household word, a favorite among families and the largest self-serve frozen yogurt franchise brand in the world. […]
How Menchie’s uses its marketing muscle to increase revenues
From movie tie-ins to popular snacks, Menchie’s makes the most of brand fans A free 7-day Caribbean cruise for a family of 4, a bowl featuring a favorite character from a popular kids’ movie, a limited-time-only flavor that combines two great brands into a frozen treat. All of these items have two things in common: […]
How Does the Menchie’s Frozen Yogurt Franchise Support Its Owners?
Menchie’s frozen yogurt franchise provides education and marketing to help franchisees build their business.