When looks matter: How Menchie’s vibe helps us meet our mission
Vibrant colors, inviting space designed to draw in guests and make them smile Rich remembers vividly the first time he stepped into a Menchie’s. The whimsical curved wall lined in green glass bubble tile, displaying the self-serve frozen yogurt dispensers; the swirl of plum and green on the ceiling, he was quite taken. “I […]
Why our franchise owners love owning a Menchie’s froyo franchise
We’re not only the largest froyo franchise in the world, we’re also a great place to work Menchie’s is known worldwide for spreading smiles. From the very beginning, our froyo franchise was designed to create an experience so fun, so positive and so rewarding that our guests would want to come back again and again. […]
Movie marketing has Menchie’s smiling
Ice Age marketing tie-in gives guests another reason to launch into Menchie’s Brand tie-ins are just one of the marketing tools we use to bring more guests to our store. One of the benefits of joining the world’s largest self-serve frozen yogurt franchise is that the scale of our operations helps us put together partnerships […]
Menchie’s CEO Amit Kleinberger: Frozen yogurt industry still thriving
In open letter to FastCasual.com, Kleinberger provides growth stats to dispel misconceptions Over the past 10 years the frozen yogurt industry has enjoyed a meteoric rise and attracted a lot of attention, so it’s no surprise that when some chains began to struggle to compete, some naysayers rushed to declare the fall of the […]