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Healthy Ingredients, Inviting Stores Make Menchie’s Industry Trendsetter Among Frozen Yogurt Franchises

Posted 3/11/2014

Menchie’s has been at the forefront of frozen yogurt franchise trends since its launch in 2007

Menchie's frozen yogurt franchises always have plenty of fresh fruits on hand for toppings.

Menchie’s frozen yogurt franchises always have plenty of fresh fruits on hand for toppings.

Frozen yogurt’s massive worldwide popularity is good news for everyone in our growing industry, but it also means that it’s a highly competitive field. Luckily, Menchie’s has been a star among frozen yogurt franchises since its inception. How do we do it? There are many reasons, but one of the things at the top of the list is our ability to stay ahead of frozen yogurt franchise trends. In order to remain leaders in this popular industry, Menchie’s stays focused on innovation and pays attention to the details that keep our guests coming back over and over again with smiles on their faces every time. IBIS World and several other industry research sources say frozen yogurt franchise trends in 2014 will be an acceleration of recently established trends, which they identify as healthy ingredients and toppings and overall store ambiance. Menchie’s has been ahead of these two trends from the very beginning. Here’s another way of putting it: At Menchie’s, we’re not trend followers, we’re trendsetters. Here’s how Menchie’s continues to lead the way when it comes to industry trends:

Healthy ingredients

Analysts say the health-conscious consumer will continue to drive the frozen yogurt industry in 2014 and beyond. A recent U.S. Census report found that 94.6% of those interviewed believe frozen yogurt is healthier than ice cream. Almost 79% of survey respondents prefer frozen yogurt over ice cream. From the very beginning, Menchie’s has focused on providing guests with the healthiest, highest quality ingredients and toppings. A great example is our Private Label Collection, which is made from the milk of “smiley” California cows that live on a family-owned dairy farm. Our cows are happy because they are never fed artificial growth hormones and live on a spacious farm. It really makes a difference that they’re raised in California, because the state’s milk standards require more proteins and calcium than federal standards. Menchie’s also caters to guests with food allergies or unique dietary needs. Our product line boasts gluten-free, vegan and high-fructose corn-syrup free options, and we strive to use natural flavors. Our entire line of frozen yogurt is certified kosher and is awarded the Live & Active Cultures seal by the National Yogurt Association. We also offer an amazing array of more than 70 toppings that include a cornucopia fruits and nuts. You name the fruits, we probably have them — mangoes, blackberries, pomegranates, bananas, grapes and more.

Friendly, warm environments

Whether on a date or out with the family, guests can count on a fun place to hang out at a Menchie's frozen yogurt franchise.

Whether on a date or out with the family, guests can count on a fun place to hang out at a Menchie’s frozen yogurt franchise.

 

A recent article at FranchiseHelp.com talked about how today’s consumers have come to expect that frozen yogurt franchises provide much more than a delicious variety of yogurt. They are also expected to provide warm, inviting interiors that are designed to create positive, relaxed and fun experiences. From day one, Menchie’s stores were designed to be the friendliest place on earth. In fact, we believe we’re the industry leader when it comes to creating welcoming environments, which, of course, translate into unforgettable guest experiences. Every single Menchie’s store is a friendly, colorful, inviting place where guests feel free to hang out, take a break, celebrate and smile. Everyone is welcome — family, friends, business colleagues, sports teams, church groups and more.

Learn more about Menchie’s

Menchie’s has more than 400 locations worldwide and is continuing to grow. If you’d like to be part of a franchise company that sets the trends rather than just following them, please check out our website. To start a conversation about what it takes to be a Menchie’s franchise owner, please fill out the form at right, or give us a call at 818-708-0316. We look forward to hearing from you!

 

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