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Social Media Helps Menchie’s Self-Serve Frozen Yogurt Franchise Increase Guest Visits

Posted 9/24/2013

Menchie’s has more than 232,000 Facebook fans and 16,000 Twitter followers

Twitter-FacebookPart of running a successful business always includes getting involved in the community. Just as the business world has evolved, so has the definition of community. Today, technology allows us to engage with a larger global community and social media has become a big part in every business marketing plan, including Menchie’s! Our team at headquarters as well as our franchisees have taken to social media platforms such as Facebook and Twitter (@MyMenchies) with enthusiasm.

Providing a great guest experience is our top priority; we don’t believe that ends when our guests leave the store. Consider this recent Facebook post on our main page: We posted a simple photo of Classic Vanilla from our Menchie’s Private Label Collection (MPLC) swirled in a waffle cone with the caption, “Are we missing something here?”

“Me!” one fan piped in.

“Hot fudge, cookie dough chunks, Reese’s cup minis, malted milk balls, a few turtles and peanut butter sauce!!” wrote one fan.

“Now what you need is some sliced strawberries and blueberries and blackberries,” wrote another.

Within the first day of that post, about 100 people had jumped into the fun on the comments section. Another 560 “liked” it. You can imagine how many of the commenters said, “Now I want some!” and “I’m coming in tomorrow!” That kind of genuine connection with our guests drives people into the stores. Everything about Menchie’s is designed to make our guests smile — including our social media presence!

menchies-flavors

Social media lets us promote our featured flavors and special events or to invite guests to join us in charity causes like raising money for the Muscular Dystrophy Association. Franchisees who have their own local Menchie’s social media accounts use them in the same way to target a more local demographic. One of our franchisees who tweets @MenchiesWhitby likes to promote not only special store events but local sports teams and larger Menchie’s charitable efforts or sometimes just post a fun picture or video.

When we started franchising in 2008, we aimed to create all around the world special stores that we call Menchie’s, where communities would gather and smile. Since our first store opened, we’ve grown into an international leader brand and the largest self-serve frozen yogurt franchise, with more than 350 stores around the world and another 380 stores in development. We have more than 100 flavors in our best-in-class MPLC menu and over 70 toppings to satisfy every palate. We have remained committed to quality, and we knew exactly the milk we use is from smiley California cows that are never treated with bovine growth hormones.

But Menchie’s isn’t really in the business of selling frozen yogurt. We are in the business of serving up smiles. No matter how community changes over the years — as it is certain to do — smiles are one commodity that will never go out of style. Every franchisee, every team leader, every team member is committed to making our guests happy whether that is in our stores or on social media. We want our guests to leave Menchie’s — any Menchie’s, anywhere — happier than when they came in. Because that will always keep them coming back.

If you’d like to learn more about becoming a part of the smiley Menchie’s family, we’d love to have a conversation with you.Simply fill out this form and we will get in touch with you promptly. Keep smiling!

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