Menchie’s Frozen Yogurt Franchise Helps Drive Growth in the Frozen Yogurt Industry
As the popularity of frozen yogurt continues, Menchie’s stands out as a best-in-class franchise
There’s a lot of good news these days surrounding the frozen yogurt industry in general — and Menchie’s specifically.
The frozen yogurt industry grew from $279 million in 2011 to reach $486 million last year, a 74% increase! And it’s still growing. The market data, which is great news for our franchisees and the entire frozen yogurt industry, comes from Mintel, a leading market research firm.
Menchie’s can’t take all the credit for the big jump, but we can take some of it. We are the largest self-serve frozen yogurt franchise in the world, and we’re a best-in-class franchise and an industry leader. Our philosophy is simple: We make people smile. Everything we do is based on that desire.
How the Menchie’s experience stands out
Menchie’s frozen yogurt franchise continues to stand out from the competition. The proof is in our strong growth in a crowded industry, but our staying power will probably have as much to do with the Menchie’s unique family-friendly experience.
Time spent at a Menchie’s frozen yogurt franchise is about so much more than just purchasing a frozen yogurt treat. It’s an adventure of the senses for the whole family — from our signature plum-and-green interiors and interactive chalkboards to our inviting policy of unlimited samples. And one thing’s for sure: You will always see happy, smiling guests at Menchie’s. We create a space where the family can take a break from their day-to-day routines and have a good time with family, friends and a great frozen dessert.
An $8 billion industry with no signs of stopping
In May 2014, we opened our 400th Menchie’s frozen yogurt franchise, less than a year after we opened our 300th franchise location. We are now closing in on our 500th store, and our momentum isn’t slowing.
The Mintel study went on to say that the majority of consumers — 73 percent — believe that frozen yogurt fits into a healthy lifestyle. The frozen yogurt industry is an $8 billion industry in the United States, and it’s projected to continue growing. Furthermore, ninety percent of all U.S. households regularly consume frozen desserts. Why? Frozen desserts are an affordable luxury, and Menchie’s, with its devotion to serving smiles and creating a positive guest experience, is an industry leader.
Beth Bloom, food and drink analyst at Mintel, says the frozen yogurt industry is in the middle of a “perfect storm” regarding industry growth.
“The frozen yogurt segment has benefitted from a perfect storm of factors, including the growing popularity of yogurt among U.S. consumers, the growing acceptance of frozen yogurt as a snack, and a perception of a higher health profile that coincides with increased attention placed on better-for-you products,” Beth writes.
Learn more about Menchie’s frozen yogurt franchise
With more than 485 franchises around the world, Menchie’s is continuing to expand. If you love making people smile and have a passion for entrepreneurship, you may be right for us. Our candidates need a minimum net worth of $350,000 and liquid assets of at least $100,000.
For more information about starting a Menchie’s frozen yogurt franchise, please visit our website at www.menchiesfranchise.com. You can also read the latest news, including reviews from our store owners, on our blog. To start a conversation, fill out this form to request more information about owning your own franchise, or call us at 818-708-0316. We look forward to hearing from you!
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