Industry News Blog Profiles Menchie’s Frozen Yogurt Franchise
Blogger and franchise consultant Mike Sheehan is impressed by Menchie’s company culture, support systems, transparency
Franchise consultant and attorney Mike Sheehan recently gave Menchie’s frozen yogurt franchise a rave review in his Franchise Focus blog after attending a Discovery Day at our headquarters in Encino, California. Mike didn’t expect to be “positively overwhelmed” by his experience. He had even worried that he might be “subjected to a mishmash of corporate sloganeering.”
He couldn’t have been more wrong — or more surprised!
“From their bright, energetic and motivated staff to their unmatched organization, infrastructure and support, Menchie’s provides a galvanizing one-day session for both its prospective franchisees as well as brokers that’s packed with a breathless stream of information, inspiration and, yes, smiles,” Mike writes.
Mike was wowed by Amit Kleinberger, Menchie’s visionary CEO, who built our brand from a single store in a small suburb of Los Angeles in 2008 to more than 450 stores today. He praised Amit for his “passion and conviction about Menchie’s mission, vision and culture.”
“Kleinberger and his team created Menchie’s impressive footprint in a very deliberate and measured way,” Mike writes. “For Kleinberger, ‘Growth is not an objective — it’s the result of doing things the right way.’ ”
Mike’s list of accolades for Menchie’s frozen yogurt franchise didn’t stop there. He gave a big shout out to our education facility, Menchie’s University. He praised us for our “robust systems and infrastructure” and for being “very transparent” about our unit economics, which include historical profit-and-loss information.
The well-known franchise consultant was quick to mention our stockpile of awards and media coverage over the past year, including earning the top rating in Entrepreneur magazine’s 2014 Franchise 500 in the Frozen Desserts-Frozen Yogurt category; getting the No. 1 spot in the Franchise Times new “Fast and Serious” list of the smartest-growing brands in franchising; and the Forbes magazine rating of Menchie’s as No. 16 in its February 2014 list of the “100 Most Promising Companies.”
“That’s the second year in a row that Menchie’s made the Forbes list, and this year it was one of only three concepts in the Hotels, Restaurants and Leisure category and the only concept in the frozen desserts category,” says Sheehan.
Learn more about Menchie’s
If being an entrepreneur is your calling, Menchie’s may be the opportunity you’ve been looking for. We have more than 450 franchises around the world, and we are continuing to grow. For more information about starting a Menchie’s frozen yogurt franchise, please visit our website at www.menchiesfranchise.com. You can also read the latest news, including reviews from our store owners, on our blog. To start a conversation, fill out this form to request more information about owning your own franchise, or call us at 818-708-0316. We look forward to hearing from you!
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