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Menchie’s Franchise Launches Self-Serve Frozen Yogurt Trucks

Posted 9/3/2014

Guests still get to make their own mix at a Menchie’s franchise on wheels

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The nation has a soft spot right now for the food truck movement, and a couple of Menchie’s franchise owners have been smart enough to get in on the action. Trucks in our signature plum and green are bringing a lot of joy to people in Houston and Upstate New York.

Houston’s truck, the first for the Menchie’s franchise system, is becoming a fixture at festivals, races, private parties and companies that want to reward their hard-working employees. It was also the first self-serve frozen yogurt truck in the city of Houston, where the food truck scene is thriving.

Menchie’s self-serve frozen yogurt dispensers are built into the truck, allowing guests to choose among six flavors of froyo and eight toppings that will rotate frequently. You can track its location on Twitter @menchiestruck.

In Upstate New York, the mobile self-serve frozen yogurt truck offers eight rotating flavors and as many as 40 toppings. The mobile truck launched at the Clifton Park July 4 Festival and was at the Saratoga County Fair the following week. Like the Houston truck, the mobile New York Menchie’s franchise will be on hand at public events and is available for hire for private functions.

“The launch of the Upstate New York mobile frozen yogurt truck is a really exciting opportunity for us,” says Brian Trager, owner of the Colonie Center Menchie’s location. “At Menchie’s, we truly believe in making guests smile, and this mobile truck will allow us to serve up yogurt and smiles on the go. It’s clear from Menchie’s continued growth that guests are happy with our product and the Menchie’s experience, so I think the launch of this truck will show how dedicated we are to bringing a great experience to everyone, no matter where they are.”

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Best of all, both trucks are set up so that guests can enjoy the interactive experience of making their own unique mix, just like they do at a typical Menchie’s franchise location. The froyo trucks help our Houston and New York franchisees make the brand more visible in their communities, as well as offering them the opportunity to earn additional revenue.

Our foray into food trucks demonstrates Menchie’s ability to be nimble in an ever-changing business climate. Whether on wheels or in a brick-and-mortar location, Menchie’s provides a unique experience that brings guests back time and time again. We’ve grown to more than 450 franchises worldwide, making us the largest frozen yogurt franchise in the world.

Learn more about Menchie’s

Our simple business model is easy to learn and very scalable. CEO Amit Kleinberger likes to say that Menchie’s is not in the business of selling yogurt, we’re in the business of selling smiles.

To start a conversation, fill out this form to request more information about owning your own franchise, or give us a call at 818-708-0316. You can also learn more about Menchie’s at the research section of our website. We look forward to hearing from you!

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