5 Reasons Why a Menchie’s Frozen Yogurt Franchise is Better Than an Ice Cream Franchise

Posted 7/11/2014

The largest self-serve frozen yogurt franchise stands out for leadership, growth potential, guest experience and more

Menchie’s Frozen Yogurt Franchise shares smiles with guests of all ages around the globe. We are the largest self-serve frozen yogurt franchise in the world.

Menchie’s Frozen Yogurt Franchise shares smiles with guests of all ages around the globe. We are the largest self-serve frozen yogurt franchise in the world.


With hundreds of locations across the globe and hundreds more in development, Menchie’s has grown to become the largest self-serve frozen yogurt franchise in the world. Other frozen yogurt franchises may be good, but only one can be the clear leader, the very best — and that’s Menchie’s. We’re thrilled to see the entire frozen yogurt industry flourish, and we really don’t see an end in sight. The growth of frozen yogurt franchises outpaces ice cream franchises, and experts predict that trend will continue in the long term. Furthermore, market research firm IBIS reports a five-year growth rate of 21% for the frozen yogurt industry. It’s an incredible pace of growth, especially considering it includes the two worst years of the recent recession.

Here are five reasons why a Menchie’s frozen yogurt franchise is better than an ice cream franchise:

A guest experience like no other

Focusing on our guests and providing them with an unparalleled in-store experience has made Menchie’s the largest self-serve frozen yogurt franchise in the world, with more than 400 locations on six continents, in 15 countries and 37 U.S. states. We create a space where family can take a break from their day-to-day routines and have a good time with family, friends and a great frozen dessert. The Menchie’s experience is about so much more than just purchasing a frozen yogurt treat. It’s an adventure of the senses for the whole family — from our signature plum-and-green interiors and interactive chalkboards to our inviting policy of unlimited samples. And one thing’s for sure: You will always see happy, smiling guests at Menchie’s.

Customers get to pick their own toppings

The sheer number of combinations of flavors and toppings at Menchie’s is mind-boggling — a source of delight for our guests. Everyone loves creating their own combinations from our roster of more than 100 rotating frozen dessert flavors that you can’t get anywhere else. Each creation can be as unique as our guests as they add as many of our 70 rotating toppings as they wish. Even at ice cream franchises where they mix in the toppings for the guest, it’s the person behind the counter who’s controlling the amounts. At Menchie’s, our guests get to be in charge — and they love it!

Menchie’s reputation and growth

Menchie’s is a guiding light in the frozen yogurt industry — a strong, long-term survivor. It’s not surprising that the media finds the story of our brand irresistible. Millions of Americans watched when our CEO, Amit Kleinberger, was twice featured on “Undercover Boss,” the hit CBS reality show. Amit is widely respected in the business world as a leader and visionary, and he was one of the youngest CEOs ever to be featured on “Undercover Boss.” Amit definitely brings a visibility to Menchie’s that most franchises can only dream of. Menchie’s is continually included in national rankings and awards. Most recently, we were ranked among “Entrepreneur’s” Top 500 Franchises in 2014 and were awarded the No. 1 spot on “Franchise Times’ ” prestigious Fast & Serious listing, which ranks franchise systems based on growth and staying power.

Popularity of frozen yogurt

Frozen yogurt is no longer a trend or fad — it’s mainstream. Consumers love it because they see it as a healthier alternative to ice cream. A recent U.S. Census report had some astounding statistics that affirm the mainstreaming of frozen yogurt. According to the report, 94.6% of those interviewed believe frozen yogurt is healthier than ice cream. Almost 79% of survey respondents prefer frozen yogurt over ice cream.

Healthy ingredients

Menchie’s frozen yogurt franchise focuses on providing guests with healthier, high quality ingredients and toppings. A great example is our Private Label Collection, which is made from the milk of “smiley” California cows that live on a family-owned dairy farm. Our cows are happy because they live on a spacious farm and are not injected with artificial growth hormones. It makes a difference that they’re raised in California, because the state’s milk standards require more proteins and calcium than federal standards.

Menchie’s also caters to guests with food allergies or unique dietary needs. Our product line boasts gluten-free, vegan and high-fructose corn syrup-free options, and we strive to as many natural flavors as possible. Our entire line of frozen yogurt is certified kosher and is awarded the Live & Active Cultures seal by the National Yogurt Association.

Learn more now

Menchie’s has more than 400 franchises around the world, and we are continuing to expand. If you love making people smile and have a passion for entrepreneurship, you may be right for us. Our candidates need a minimum net worth of $350,000 and liquid assets of at least $120,000.

To start a conversation about what it takes to be a Menchie’s franchise owner, please fill out the form at right or give us a call at 818-708-0316. You can also learn more about Menchie’s at the research section of our website. We look forward to hearing from you!


  1. Menchie's Admin


    We are a privately owned company and do not offer stock options.

    Thank you.

    Have a smiley weekend!

  2. Geri Lopez

    My 9 year old son loves Menchies! He calls your store the “pick my favorites store”

    He’s no longer interested in Dairy Queen or other dessert options. Not because they aren’t great places but because the vast array of toppings appeals to both children and adults. No other place offers this option that I’m aware of. What a unique way of taking frozen yogurt to a whole new level.

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