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Why Menchie’s Frozen Yogurt Franchise Loves Competition

Posted 7/23/2013

Frozen yogurt is the rising star within the frozen dessert category.

It’s probably not a surprise that 90% of US households regularly consume frozen dessert. The fact that it is an $8 billion industry might be more surprising. Over the past several years, frozen yogurt has made a comeback, grabbing the hearts and taste buds of children, kids and adults alike all around the globe. While ice cream and other frozen dessert concepts have seen a decline in consumption, frozen yogurt has enjoyed a 21% increase and there’s no sign that it is slowing down. In fact, just the opposite is true.

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In 2009, we were awarded the title of the fastest growing small chain in America by Restaurant Business Magazine. Nowadays, as a result of our great success and growth we have experienced in the last four years, we are no longer a small chain, and as such we are overqualified to take part in this ranking.

This year, two small growing chains in the frozen yogurt industry were named the No. 1 & No. 3 fastest growing small chain.

This is something we were excited to see as it shows us two important things:

  1. The demand for frozen yogurt is not slowing down
  2. How we compare to the competition

The question “Is frozen yogurt just a fad?” seems to come up a lot. In 2009, we claimed the top spot as the fastest growing small chain in America over 2 other frozen yogurt concepts. The simple fact that this has been repeated 4 years later should eliminate the question if America’s love affair with frozen yogurt will be short-lived.

Longevity requires stores to be profitable, and the numbers for both sweetFrog and Tutti Frutti (ranked in this article at $300,000 and $250,000 respectively) are telling us a clear story. Our numbers on the other side tell their own story, and with an impressive average unit volume of $514,000, it is a story of sustainability and a smiley future.

We love competition because we know that there is only room for one category leader. We are that leader.

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