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What the ‘best of’ rankings don’t tell you

Posted 2/10/2017

3 reasons to choose Menchie’s over other frozen yogurt franchises

A blackboard with "We make you smile" written next to a hand holding a cup of frozen yogurt

Our franchise partners work hard to make their guests smile, and Menchie’s franchise team exists to help franchisees be successful.

 

Menchie’s is no stranger to the top/best/greatest lists published in trade and business publications — like our recent inclusion at No. 9 among the Best Frozen Yogurt Shops nationwide — but those listings don’t tell you the full story. Ever since we opened our first location in 2007 in Southern California, our franchise has garnered attention. We paved the way for a lot of imitators, and that’s fine by us.

In less than 10 years, Menchie’s has jumped from a single location in Southern California to over 500 locations worldwide, more than any other self-serve frozen yogurt franchise. How did Menchie’s accelerate past others in a crowded segment to grab the No. 1 slot?

We focus on overall guest experience, not just the dessert.

At Menchie’s, “We make you smile.” This is Menchie’s organizational promise to the guest.  Every guest touch point needs to be special and unique. The product display, tables and seating area and contact with each Menchie’s teammate must be unique, memorable and designed to make a guest smile.

We believe the experience starts in the parking lot and continues through the drive home.

Stores are well lit. Parking lots are clean of debris. The door opens and a team member says, “Welcome to Menchie’s!” Every look and touch needs to say, “Welcome!” or better yet, “Welcome back!” Guests collect our character-inspired molded spoons to keep the Menchie’s experience going at home.

We’re always thinking about brand. Menchie and his Sweet Friends are popular among the kids (and even some kids-at-heart). The swirly-froyo hatted Menchie mascot and his friends adorn everything from give-away spoons and stickers to plush characters and more, all to create emotional engagement and brand equity with our guests.

Menchie and his Sweet Friends are popular among the kids (and even some kids-at-heart). The swirly-froyo hatted Menchie mascot and his friends adorn everything from give-away spoons and stickers to plush characters and more, all to create emotional engagement and brand equity with our guests.

An image depicting a purple spoon with a cartoon cow decorating the handle on a black and white cow-spotted background and text reading "New Mookie Spoon"  and "limited edition"

Mookie is one of the loveable cast of characters associated with Menchie’s, helping to create pull demand that drives more guest traffic.

Learn more about Menchie’s froyo franchise

These are just a few of the reasons Menchie’s provides an excellent opportunity to build your own business and create a legacy you can pass down to your children. If you’d like to hear more about how we’ve maintained our leadership position in the frozen dessert industry and why we continue to stand head and shoulders above other frozen yogurt franchises, we’d love to start a conversation with you. Please explore our research pages or fill out the form at right to download our free franchise report, and one of our responsive franchise development representatives will be in touch. We look forward to hearing from you!

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