Menchie’s growth during tough economy ‘impresses’

A winning concept will be a winner in any economy.

That’s what we learned from the phenomenal growth of Menchie’s Frozen Yogurt franchise since we opened the first store in California five years ago — and it’s one of the reasons QSR magazine ranked us first in the Rising Stars category of its 2013 Best Franchise Deals list.

QSR is the main trade publication for the multibillion-dollar “quick service” restaurant segment, and making the annual Best Franchise Deals list — this year’s is the fourth — is a big honor for a young franchise system. The list of 12 franchise concepts is featured in the magazine’s July issue.

“For franchisees, ROI comes courtesy of a highly scalable operation with recognizable branding, operational simplicity, national purchasing power, and no hidden charges or product markups,” the QSR feature says. “Menchie’s festive, group-drawing atmosphere creates higher ticket prices and increased referrals. But it’s the chain’s outstanding growth in a challenging economy that most impresses.”

Menchie’s topped the Rising Stars segment because we’ve become an established brand that’s grown tremendously in the five years we’ve been in business.

Just three years ago, we had 38 units. Today, we have more than 300, and we expect to have 400 stores open sometime this year. Our franchise family has helped us grow by making sure every guest leaves Menchie’s happier than when they came in. It’s our mission to make every guest smile, and that unforgettable guest experience keeps people coming back time and again.

Our growing and loyal customers also come for our proprietary frozen yogurt, made from the milk of smiley California cows that are never treated with bovine growth hormones. Menchie’s serves a rotating menu of 100-plus frozen yogurt flavors including unique blends like Chocolate-Dipped Banana and Rockin’ Salted Caramel and 70 rotating toppings such as candies, nuts, fruits and hot sauces. Our frozen yogurt appeals to everyone, even people with special dietary needs, as it is available in low-carb, no sugar added, dairy-free, nonfat, gluten-free and kosher varieties.

Menchie’s is a world leader in ensuring best-in-class products, and we consider ourselves the ambassador of frozen yogurt quality worldwide. We have more than 300 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and we expect to hit the 400-store milestone in 2013.

Learn more about Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Placing a focus on people and community before commerce, Menchie’s franchisees donate thousands of dollars to local school programs and charitable organizations. Menchie’s has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years.

For more information about starting a Menchie’s frozen yogurt franchise, read Menchie’s franchise reviews from store owners on our blog. To start a conversation, fill out this form to request more information about owning your own franchise, or give us a call at 818-708-0316. We look forward to hearing from you!