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Posted 9/13/2016

Movie marketing has Menchie’s smiling

Ice Age marketing tie-in gives guests another reason to launch into Menchie’s Brand tie-ins are just one of the marketing tools we use to bring more guests to our store. One of the benefits of joining the world’s largest self-serve frozen yogurt franchise is that the scale of our operations helps us put together partnerships […]

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Posted 9/6/2016

Menchie’s CEO Amit Kleinberger: Frozen yogurt industry still thriving

In open letter to FastCasual.com, Kleinberger provides growth stats to dispel misconceptions   Over the past 10 years the frozen yogurt industry has enjoyed a meteoric rise and attracted a lot of attention, so it’s no surprise that when some chains began to struggle to compete, some naysayers rushed to declare the fall of the […]

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Posted 7/20/2016

How Menchie’s is the Funfetti of frozen dessert franchises

Frozen dessert franchise keeps guests smiling so they keep coming back Remember Pillsbury’s Funfetti? The sprinkle-infused colorful cake mix you or your kids grew up with? The Google food trends report for 2016 listed Funfetti among its rising search terms, and it’s easy to understand why: Funfetti makes you smile; it’s fun; it’s all of […]

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Posted 7/5/2016

How a foodservice franchise can brighten lives

What sets foodservice franchises like Menchie’s apart from others? A sense of purpose. As the owner of a foodservice franchise, you have a chance to make a difference in someone’s life in ways you might not even have expected. Here’s ours.

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Posted 6/14/2016

How Menchie’s won the froyo wars

After several years of heated competition, Menchie’s has emerged as the clear froyo leader. We have long held the opinion that the best way to be nimble in a changing marketplace is to place the emphasis on the experience over the product.

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Posted 5/11/2016

As froyo displaces ice cream franchises, Menchie’s stands out by capturing some of the old magic

How Menchie’s replaced the 21st-century ice cream parlor. In the battle of froyo vs. ice cream franchises, frozen yogurt is winning. And Menchie’s, the – franchise self-serve frozen yogurt franchise in the world, may end up the biggest winner of all.

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