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Posted 6/14/2016

How Menchie’s won the froyo wars

After several years of heated competition, Menchie’s has emerged as the clear froyo leader. We have long held the opinion that the best way to be nimble in a changing marketplace is to place the emphasis on the experience over the product.

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Posted 5/11/2016

As froyo displaces ice cream franchises, Menchie’s stands out by capturing some of the old magic

How Menchie’s replaced the 21st-century ice cream parlor. In the battle of froyo vs. ice cream franchises, frozen yogurt is winning. And Menchie’s, the – franchise self-serve frozen yogurt franchise in the world, may end up the biggest winner of all.

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Posted 4/7/2016

New menu items help Menchie’s share more smiles

Celebration Cakes expand sales opportunities by delivering smiles directly into customers’ homes   Menchie’s didn’t grow to be the largest self-serve frozen yogurt franchise in the world by being like everybody else. Our standout, the thing that differentiates us in the marketplace from all those other guys, is the experience we offer. Kids beg their […]

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Posted 4/6/2016

How Menchie’s beats the toughest challenge for food franchises

Our frozen yogurt franchise business model makes it much easier to control Cost of Goods, a major factor for food business success If you’ve been researching the restaurant and foodservice industry, it probably didn’t take long before you learned that most operations have pretty tight margins. One of the biggest factors that can determine whether a […]

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Posted 3/15/2016

How Menchie’s mission is echoed in the actions of a 6-year-old orphaned boy

Why making people smile is so important While we are the largest self-serve frozen yogurt franchise in the world, Menchie’s CEO Amit Kleinberger is fond of saying, “We’re not really in the business of serving frozen yogurt; we’re in the business of making people smile.” Everything we do is in service of our mission of […]

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Posted 3/10/2016

Why some are choosing to start a business rather than pay for an MBA

Why some people are choosing franchising over graduate school   Conventional wisdom and societal expectations have a lot to do with the reason that an estimated 17 million people are enrolled in college in the U.S.* Many go on to graduate school and beyond, spending tens of thousands of dollars on an education they hope […]

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