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Posted 3/10/2016

Why some are choosing to start a business rather than pay for an MBA

Why some people are choosing franchising over graduate school   Conventional wisdom and societal expectations have a lot to do with the reason that an estimated 17 million people are enrolled in college in the U.S.* Many go on to graduate school and beyond, spending tens of thousands of dollars on an education they hope […]

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Posted 2/8/2016

5 ways Menchie’s dominated the world of froyo to become the biggest self serve froyo franchise in the world

Menchie’s emerged as the leader when other brands fell away Menchie’s started out with a single location in, and a dream of making people smile. Today, we’re the largest self-serve frozen yogurt franchise company in the world, with more than 500 locations across the globe. And like the $8 billion frozen desserts industry, we continue […]

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Posted 1/24/2016

5 reasons Menchie’s Became the Biggest Self-Serve Froyo Franchise in the World

How Menchie’s is winning the froyo war and became the dominant brand Every empire has a simple beginning, and Menchie’s is no exception, having started as a single location in Southern California. Nine years later, Menchie’s is a household word, a favorite among families and the largest self-serve frozen yogurt franchise brand in the world. […]

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Posted 1/15/2016

How Menchie’s uses its marketing muscle to increase revenues

From movie tie-ins to popular snacks, Menchie’s makes the most of brand fans A free 7-day Caribbean cruise for a family of 4, a bowl featuring a favorite character from a popular kids’ movie, a limited-time-only flavor that combines two great brands into a frozen treat. All of these items have two things in common: […]

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Posted 6/22/2015

How Does the Menchie’s Frozen Yogurt Franchise Support Its Owners?

Menchie’s frozen yogurt franchise provides education and marketing to help franchisees build their business.

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Posted 5/4/2015

3 Factors That Make the Menchie’s Frozen Yogurt Franchise a Best Bet

Frozen yogurt franchise’s business model and practices fit consumer preferences, set the brand apart.

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