Frozen yogurt franchise’s business model and practices fit consumer preferences, set the brand apart
According to the Food International Information Council’s most recent Food & Health Survey, nearly half of those polled said that they found it easier to do their taxes than to figure out ways to eat healthy. That’s a shame, and it’s also one of the reasons customers flock to Menchie’s — they know when they visit one of our frozen yogurt franchise locations, healthy ingredients will be in every single flavorful bite.
Analysts say health-conscious consumers drive the growth of the frozen yogurt industry. A recent U.S. Census report found that 94.6% of those interviewed believe frozen yogurt is healthier than ice cream. At the same time, almost 79% of survey respondents prefer frozen yogurt to ice cream.
From the very beginning, Menchie’s has focused on providing guests with the healthiest, highest-quality ingredients and toppings. Below are three reasons why a Menchie’s frozen yogurt franchise is an excellent business to own:
1) People want natural ingredients.
Our Private Label Collection yogurt is made from the milk of “smiley” California cows that live on a family-owned dairy farm. Our cows are happy because they live on that spacious farm and are never fed artificial growth hormones. It really makes a difference that they’re raised in California, because the state’s milk standards require more proteins and calcium than federal standards. Our yogurt is unique to Menchie’s. By contrast, most competitors buy their yogurt from industrial-scale dairies.
2) People want to customize their dining experience.
We offer an amazing array of more than 70 toppings that include a cornucopia of fruits and nuts. You name the fruits, we probably have them — mangoes, blackberries, pomegranates, bananas, grapes and more. Each and every customer can let imagination run wild and build frozen yogurt concoctions to sate a specific craving.
Menchie’s also caters to guests with food allergies or unique dietary needs. Our product line boasts gluten-free, vegan and high-fructose corn syrup-free options, and we strive to use natural flavors. Our entire line of frozen yogurt is certified kosher and is awarded the Live & Active Cultures seal by the National Yogurt Association.
3) Menchie’s puts a huge emphasis on building a family-friendly environment where kids love to hang out and express themselves.
You will always see happy, smiling guests at Menchie’s. That’s because everyone at a Menchie’s frozen yogurt franchise location is having a great time. It starts as soon as a customer opens the door and is greeted with our lively plum-and-green color scheme — it is a signature of every one of our locations. We offer interactive chalkboards, as well as an unlimited supply of free samples, so that our guests can taste all of our healthy ingredients before deciding on a frozen yogurt treat.