Undercover Boss highlights Menchie’s as the first concept in the frozen dessert category
Since 2010, CEOs have stepped away from their desks and given up their identities to gain first-hand experience of what really happens in their organizations. Undercover Boss, which airs on CBS, as well TLC and OWN, is a multi Emmy Award winning show. Each one hour episode features one CEO, one organization and many heart felt stories.
7 Eleven, Cinnabon, Subway and Nascar are only a few of the elite organizations highlighted in past episodes. The first concept from the frozen dessert category will soon join this group: Menchie’s!
This past summer, our CEO, Amit Kleinberger, spent 10 days traveling across the U.S. and working alongside the heart of our brand: our in-store team members. The show provided the chance for our Global Headquarters to connect directly with our local stores in a way that is invaluable. Amit worked side by side with team members, cutting fruit, cleaning table tops, and wearing the Menchie costume. He watched team members make each guest their top priority and make our guests smile.
The impact this experience will have on our brand is immeasurable and that is even before it airs! Sharing this insider’s view into the heart of Menchie’s is just the cherry of the top (of our cup of frozen yogurt!). Tune in Friday Oct 25th 8/7c on CBS. You will not want to miss Amit Kleinberger (aka Alan Stein) in action.
Who knows? You might even see him doing something you (and he) would never expect!